Austria offers festivalgoers free public transport for a year if they get a tattoo

The promotion has been criticised for using young people’s bodies to advertise political policies.

Austria is offering free public transport for a year to people willing to get a tattoo reading ‘Klimaticket’ - the name of the country-wide public transport scheme.

Leonore Gewesseler, Green MP and Austria’s climate minister, was seen promoting the deal at the Frequency Festival in the town of St Pölten last Thursday.

She sported her own temporary tattoo which read “Gewessler takes the lead”, insisting that the promotion was unproblematic.